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Services: What We Do
At MKTG Consulting, we do two things.
  1. Provide copywriting support for high tech products and services.
  2. Offer strategic guidance to clients who have small or non-existent marketing departments, and those looking for a fresh, experienced perspective on how to grow their businesses.

Copywriting Services
Copywriting is an art. Technical writing is a discipline, requiring the ability to translate the ideas and functionality provided by the engineers into clear and compelling content. Writing that sells your products and services. Supports your public relations. Educates your markets. Retains your customers.

We produce targeted and well-written marketing, sales and public relations materials. Pointed sales collateral. Though-provoking white papers. Engaging magazine articles. Search engine focused web content. Demand driving case studies. And more.

Marketing Consulting Services
In a troubled economy retaining customers is a top challenge for companies. To understand what drives customer loyalty, we work with our clients to better understand how customers engage with them and where those experiences may be broken from the customer’s prospective.
We then offer strategic recommendations to improve those experiences, ultimately growing their businesses.

We also offer clients traditional marketing support, providing creative, cost effective suggestions for marketing their businesses. In addition, we can provide market research support, competitive analysis, sales and customer data analysis, and business requirements gathering.

 

“I hired Nora to complete a whitepaper for IntraLinks. She was such a pleasure to work with we hired her for three more writing assignments. She is smart, disciplined, professional and personable. She has a real skill for working on projects where she has very little information to go on and can come back and present to you a written piece or POV as if written by an expert.”
Cathleen Lazor
Marketing Communications Consultant, IntraLinks

“Nora is one of the people that invented the Customer Experience Management group at iXL/Scient. She understands how to help companies make the right decisions - based on what customers really want. Her extensive marketing experience and had helped me with my new business.”
Bob Furniss
Former CRM Consultant, iXL/Scient 

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