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How We've Helped Our Clients
Our clients have been primarily consulting, technology, travel & hospitality and
financial services firms. However, our marketing acumen has been applied to other kinds of organizations.

We invite you to review writing samples and case studies to learn more about what we've accomplished for our clients.

Ally Bank   Industry: Online Banking
Developed customer atonement program in support of bank's customer experience initiative to strengthen customer loyalty.

AT&T   Industry: Telecommunications
Gathered business requirements across the organization for the development of a Marketing Offer Support Tool which would present personalized offers to customers.

Bob Furniss  Industry: Customer Service Industry Speaker
Developed speaker one-sheet and workshop sales sheets.

Booz Allen Hamilton   Industry: Consulting
Brought in to develop presentation material and healthcare case study to market Booz Allen's new customer experience assessment offering.

British Airways  Industry: Airline
Developed a Personalization State Map to outline how BA's Travelspace would use customer data over time to personalize the customer experience.

BzzAgent  Industry: Word-of-Mouth Agency
In addition to writing several technology-focused BzzGuides, was contracted to document business processes and long-term requirements and prepare a business roadmap outlining a phased growth plan for the company.

FedEx
  Industry: Logistics
Member of consulting team to conduct Customer Experience research. Additional projects included development of a  customer experience training program for FedEx employees and prioritization of Fedex.com business requirements within a phased roadmap.

First Foto  Industry: Infant Photography
Launched web-based product, WebNursery, and direct mail program for leading in-hospital, infant photography company.

GeoPheonix   Industry: Mobile Device Technology
Developed new website, clear positioning and supporting materials to create solid image for emerging technology company.

Intalgent  Industry: Software Development & Consulting
A client for seven years, Nora helped this start-up define it's service line and positioning. Writing projects covered all press releases through 2008, customer case studies, and full copy for a 2005 and 2008 website launch.

InterMute  Industry: Personal Computing Software
Projects included defining product positioning and supporting sales copy for new PopSubtract software, as well as a redesign of a monthly e-newsletter.

IntraLinks  Industry: Virtual Datarooms  2007 - ongoing
Nora has worked across the company and product lines, writing a technical white paper, magazine article, and developed new industry and product and services copy for website

Marriott Hotels   Industry: Hospitality
Developed a multi-channel personalization roadmap and supporting delivery methodology.

Meddius  Industry: Healthcare Integration Appliances
Provided full marketing support for this start-up, including product positioning, website strategy and full website copy (Feb 2008) development.

MoveCentral  Industry: Retention Services Website
Developed a personalized email program with segmentation rules and personalized offers to increase average revenue per user.

National Financial  Industry: Financial Services
Developed sales PowerPoint presentations for new financial platform, which included animated infographics and supporting sales script.

The Hartford  Industry: Financial Services
Led internal team through brand definition exercise for new Retirement Services program. Conducted name research for new retirement products.

TouchPoint Associates  Industry: Call Center Consulting
Developed a series of case studies (Sirius XM, Isagenix, DePaul University) to market the company.

Visient Partners   Industry: Marketing Agency
Contracted to develop series of revised case studies for SWC and to complete a website rewrite for Objective Arts (software development).

“Nora is an exceptional marketer. She's talented, knowledgeable and a resource that you can rely upon for professional results.”
Jennifer Daniels
Managing Partner, Visient

“Nora was recommended to me by a colleague when we needed an article with technical accuracy written quickly and creatively. Nora was extremely efficient, delivering a well-researched first draft before our deadline. In subsequent revisions, she was always timely, clear and very pleasant to work with.” Isa Loundon
Marketing Manager, IntraLinks

“Working with Nora was like being in a constant state of learning. She taught me many of the concepts of Customer Experience Management that I use in my consulting practice today. Over the past several years she has helped my business thrive by providing marketing strategy and tactical support, including case studies and white papers.” 
Bob Furniss
President, Touchpoint Associates

“Nora was a pleasure to partner with from the project start to end. She was extremely responsive to our needs, reacted quickly to any shifts in direction, and added value in working through any "opportunities". Her dedication and reliability were key to ensuring that I had what I needed for updates I gave to my leadership team. I could always count on her being fully engaged and absolutely felt her high level of partnership to ensure I was successful in delivering the end product. I highly recommend her for consultant type engagements.”
Cindy Clear,
eCommerce Customer Care Manager, Ally Bank

“Nora played an instrumental role in designing and launching a new e-commerce product, WebNursery, for First Foto [now Our365]. It became an instant success, expanding revenues without cannibalizing sales on the core product line. She is one of the brightest people I have ever worked with, really understands online marketing and is a delightful person.”
Peter Michaelson

SVP of Marketing,
First Foto

“Nora has a very rare combination of talents. She is extremely detail oriented, and at the same time has a great ability to think strategically. She understands the creative process, and is an advocate for good work. Smart? Yes. Driven? That, too. But she's also a real pleasure to work with.”
Ross Rackliff

Group Creative Director, Fidelity Communications & Advertising

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